Marketing blog: expertise, insight and opinion

Readability, content marketing, SEO, email, conversion rate optimisation, web psychology design and more.

Without readability, content marketing is a waste of time. With readability, content marketing helps readers understand the message you're telling them - leading to higher levels of engagement, trust in your content and a happy reader.

Quality email and content have never been more critical. Inboxes are overcrowded, and the level of competing emails is astronomical. How are you going to make sure your content is read, and your email marketing hits its goals? A trap I’ve fallen into in the past...

They sound so similar and, as one of the most common grammar mistakes, they trip a lot of people up. When I see it used incorrectly, it makes me want to scream. What is the heinous crime I talk about? It’s improper use of they’re/their/there. Now,...

Writing for an online audience isn’t easy. You have to stand out from a very large crowd. You need to have something that’s worth saying. And you need to say it in a way that’s readable. A balance I’m often making as a marketer is between...

There’s a wealth of online content aimed at your customers. How are you going to stop your competitors from getting the sale first? Simple. Give customers content that is readable. “What are you talking about”, I hear you say, “of course my content is readable”. But,...

January, the start of a new year and the start of a new adventure for me as Chief Marketing Officer for Readable.io. To say I’m incredibly excited would be an understatement. I’ve been looking forward to day one since first meeting the readable.io team. Clarity of message...

It’s our personal responsibility to grow and learn through our career - we owe it to ourselves. So why are many marketers still playing catch up and what can than they do to change that? A study from the Digital Marketing Institute found that small...

Video is the most digested and widely enjoyed content on the web. If you’ve not invested in video production yet, here’s five reasons why you need to get on board. “88% of businesses say that video is an important part of their marketing strategy” – Wyzowl 1 |...

Often overlooked in favour of its younger, sexier cousins, email is still a powerhouse in its own right. 91% of the world’s 2.4 billion email users checked their email at least once a day last year and received over 180 billion emails. – source: vero. How are...

Customer experience and digital marketing go hand in hand when making sure your customers are happy. Customer experience is not just a marketing tool, it’s an essential element of your entire business. Alex Sullivan CEO of ems.ai couldn’t put it any better, “people and how you...