Without readability, content marketing is a waste of time. With readability, content marketing helps readers understand the message you're telling them - leading to higher levels of engagement, trust in your content and a happy reader.

Quality email and content have never been more critical. Inboxes are overcrowded, and the level of competing emails is astronomical. How are you going to make sure your content is read, and your email marketing hits its goals? A trap I’ve fallen into in the past...

They sound so similar and, as one of the most common grammar mistakes, they trip a lot of people up. When I see it used incorrectly, it makes me want to scream. What is the heinous crime I talk about? It’s improper use of they’re/their/there. Now,...

Writing for an online audience isn’t easy. You have to stand out from a very large crowd. You need to have something that’s worth saying. And you need to say it in a way that’s readable. A balance I’m often making as a marketer is between...

There’s a wealth of online content aimed at your customers. How are you going to stop your competitors from getting the sale first? Simple. Give customers content that is readable. “What are you talking about”, I hear you say, “of course my content is readable”. But,...

January, the start of a new year and the start of a new adventure for me as Chief Marketing Officer for Readable.io. To say I’m incredibly excited would be an understatement. I’ve been looking forward to day one since first meeting the readable.io team. Clarity of message...